Who What Wear UK

I'm a big fan of wearing fancy dresses in the most casual way — so I'm definitely prone to pairing a lace or embellished midi with suede knee-high boots and a cosy coat.

For me it's about putting some time aside on a weekend and doing a proper wardrobe switchover ahead of the new season. I store away everything that's only suited to really hot weather or holidays (vacuum sealed bags are the best) and unpack my autumn and winter pieces from last year. Not only does it make your wardrobe more concise and therefore easier to get dressed from, but it also feels like buying a whole load of new clothes — I'm prone to forgetting what I own, so there are always a few nice surprises to be found. Of course, washing, steaming and a little rearranging is also necessary if you really want to get off to a solid start!

Fashion-wise it'd have to be Richard Quinn's A/W19 show during February's London Fashion Week. It was hugely emotional: Live music from Freya Ridings, a stunningly romantic staging, incredibly dramatic gowns… perhaps it was that everyone was exhausted on the last day of the shows but there were tears in the audience!

I studied fashion design initially and realised halfway through my BA that I was far better suited to writing and talking about fashion than manufacturing it. I then tailored my course towards getting a job at a magazine, booked a load of internships in post-graduation, worked crazy-hard and hoped for the best. I wouldn't have been able to intern for long due to my lack of finances, so I was fortunate to be offered a 6-month role at Grazia magazine as the fashion news and features assistant after a few weeks of doing work experience — it turned into a 7 year-long stint where I was lucky enough to work across every facet of the fashion department.

It's impossible to pinpoint one thing! I have a wonderful, talented, hard-working team that I've been able to build from the ground up and their efforts result in a (totally) addictive website that offers a unique, approachable, stylish and upbeat take on fashion and beauty, one that I feel really stands out in a very crowded digital space full of clickbait. I love the WWW UK community and the good vibes we receive on a daily basis from our readers; I thrive on the chance we have to be responsive and of-the-moment on any given day and I am so proud to be part of such an innovative company that is always pushing forward.